Vivo has officially started sales of its latest premium smartphones, the Vivo X300 Ultra and Vivo X300 FE, in India. Both devices were unveiled earlier this month and are now available for purchase across online and offline platforms. The launch marks a significant move for Vivo, especially because the Vivo X300 Ultra is the company’s first Ultra-series smartphone to launch outside China.
The new smartphones are heavily focused on camera performance and premium user experience. Vivo has partnered with ZEISS to deliver advanced photography features, including high-end telephoto camera technology designed for professional-grade imaging.
With flagship hardware, premium design, and multiple launch offers, Vivo is targeting users looking for top-tier smartphone photography and performance.
Vivo X300 Ultra: Price and Key Specifications
The Vivo X300 Ultra has been introduced in two premium color options — Eclipse Black and Victory Green. The smartphone is available in a single configuration featuring 16GB RAM and 512GB internal storage.
The official price of the device in India has been set at ₹1,59,999.
One of the biggest highlights of the Vivo X300 Ultra is its advanced camera system. The smartphone reportedly includes dual 200-megapixel camera sensors, making it one of the most camera-focused flagship phones currently available in the market.
The inclusion of ZEISS telephoto lens technology is expected to improve zoom photography, portrait shots, and low-light image quality significantly. Vivo appears to be positioning the device as a serious competitor in the ultra-premium camera smartphone segment.
Vivo X300 FE Launches With India-Exclusive Color Variant
Alongside the Ultra model, Vivo has also launched the Vivo X300 FE in India. The smartphone is available in Lilac Purple, Noir Black, and a special India-exclusive Urban Olive color variant.
The Vivo X300 FE comes in two storage options:
- 12GB RAM + 256GB Storage priced at ₹79,999
- 12GB RAM + 512GB Storage priced at ₹89,999
The FE model is expected to appeal to users looking for flagship-like performance and premium camera capabilities at a comparatively lower price point.
Camera Features Designed for Photography Lovers
Vivo has clearly focused on camera performance with both smartphones. The ZEISS-powered telephoto camera setup is one of the biggest attractions of the X300 series.
The Vivo X300 Ultra especially stands out due to its dual 200MP camera sensors, which are expected to deliver extremely high-detail images, improved zoom quality, and advanced video recording capabilities.
Industry experts believe Vivo is strengthening its position in the premium photography smartphone market by focusing heavily on imaging technology and camera partnerships.
The smartphones are expected to offer enhanced portrait photography, cinematic video recording, and AI-powered image processing features aimed at content creators and photography enthusiasts.
Launch Offers Make the Phones More Affordable
Vivo is also offering several promotional benefits for early buyers. According to the company, eligible customers can receive an upgrade bonus of up to ₹5,000.
Additionally, buyers can also avail up to 10 percent instant cashback offers through selected payment methods and banking partners.
After applying the available offers, the effective price of the Vivo X300 FE 12GB + 256GB model reportedly drops to around ₹66,999, while the 12GB + 512GB variant can be purchased for approximately ₹75,999.
These discounts could make the premium smartphone more attractive for users planning to upgrade to flagship devices.
Where to Buy Vivo X300 Ultra and X300 FE
Both smartphones are now available for purchase across multiple sales channels in India.
Customers can buy the devices through:
- Vivo’s official website
- Amazon India
- Flipkart
- Offline retail stores across the country
The availability across both online and offline platforms is expected to help Vivo reach a wider audience in the premium smartphone segment.
Vivo Expanding Presence in Premium Smartphone Market
With the launch of the X300 Ultra and X300 FE, Vivo is further strengthening its position in India’s competitive flagship smartphone market. Premium smartphone buyers are increasingly looking for devices that combine high-end cameras, powerful hardware, stylish design, and long-term software support.
The X300 series appears designed to compete directly with other flagship offerings from brands like Samsung, Apple, and Xiaomi.
As smartphone photography continues becoming one of the biggest purchasing factors for consumers, Vivo’s latest premium lineup could attract users looking for professional-level camera performance without compromising on flagship features.
