Like Samsung and other Chinese companies, Apple has also been unable to escape the impact of rising memory chip prices. Due to the increased cost of memory chips, the iPhone 18 Pro models will launch at a higher price.

If you're considering an iPhone launching this year, you'll have to loosen your purse strings. Reports suggest that the iPhone 18 series, launching in September this year, may feature higher prices for the 18 Pro and 18 Pro Max. Due to the rising cost of memory chips and other components, the 18 Pro models will be more expensive than the current 17 Pro models. However, the starting price of the base version of the standard variant is unlikely to change significantly. 

Prices will increase because of this.

A South Korean leaker has provided this information based on the outlook of financial institutions like Citigroup, Bank of America, and JP Morgan Research. According to this, despite Apple's control over the supply chain and many other factors, the price of iPhones is bound to increase. The cost of memory chips has been skyrocketing for some time now, and no company, including Apple and Samsung, is able to escape its impact. The report states that Apple will pass on the impact of rising costs to customers and will launch 18 Pro models at increased prices. The price of each variant of the Pro models will be higher depending on the storage.

Will people buy an iPhone at a higher price?

Traditionally, iPhone customers aren't affected much by the high price, but experts believe the price hike could lead to a slight decrease in demand. Apple will launch the iPhone 18 series Pro models and the iPhone Fold in September this year. The Pro models are expected to feature several upgrades, including an updated chipset, a new front design, and a camera setup with variable aperture. Apple has also partnered with Google to develop AI features on the iPhone. Therefore, Apple will likely justify the increased price by offering several new features in the 18 Pro models compared to the iPhone 17 series.