A colorful Fendi bag worth ₹8.3 lakh is generating widespread buzz on social media. Prominent Indian industrialist Harsh Goenka has accused foreign brands of stealing Indian traditional art.

A ₹500 bag is now worth ₹8.3 lakh, and a businessman asks when will luxury brands stop stealing.

Are you a bag enthusiast and looking to buy something new this Navratri? Find out about a popular bag in the market, priced at around 8 lakh rupees. India's leading industrialist Harsh Goenka has posted about this bag on Instagram.

Harsh Goenka shared a photo of a Fendi bag on social media, commenting on its price and design. He compared it to the 500 rupee bags available in Gujarat markets and said that Indian artisans don't get enough recognition for such designs.

What did Goenka say about Fendi's design?

In his post, Goenka also mentioned the recent controversy surrounding Prada's Kolhapuri chappals. He questioned when luxury brands would give due credit to the artisans involved when using Indian traditional art in their products.

Kiran Mazumdar Shaw also expressed objection.

Kiran Mazumdar Shove, founder of Buyocoin, also responded to the issue. She raised questions about Fendi's designs' cultural heritage and the identity of Indian artisans. She said that presenting India's traditional art as luxury products should not ignore the role of the artisans and communities who have long preserved these traditions.

What is this Fendi bag?

Fendi's website lists the product as "Baguette 26424 – Multicolor Re Edition bag with embroidery and mirrors." According to the brand, it is part of the Fall/Winter 2026-27 collection and is a nod to the original Baguette design.

The bag is hand-embroidered with approximately 39,500 beads and 475 mirrors. According to Fendi, it took over 138 hours of artisan work to create it.

Made in Italy, but talking about traditional Indian art

According to Fendi, the bag was crafted in Italy. Materials such as silk, glass embroidery, calf leather, and linen are used. It weighs approximately 0.46 kilograms.

The debate surrounding this bag isn't limited to its price. The main discussion on social media is about how international luxury brands are reinventing elements from traditional Indian designs and how much recognition they provide to Indian artisans.

Indian crafts have been questioned before.

Even before Fendi, some international fashion brands have been in the news for designs that resemble Indian traditional art. Questions were raised about Prada's Kolhapuri-style slippers and Dior's expensive Lucknowi Mukaish embroideries. Some of Raf Lauren's embroidered designs were also discussed for their resemblance to Indian zardosi.