WhatsApp is reportedly rolling out a new premium subscription called WhatsApp Plus, bringing additional customization features and exclusive tools to select users while keeping core messaging services free for everyone.
According to reports shared by update tracker WABetaInfo, the subscription is currently being tested with a limited group of iPhone users and has not yet officially launched in India.
The new service is aimed at users who want deeper personalization options inside the app without changing the basic WhatsApp experience used by billions globally.
WhatsApp Plus Focuses on Premium Customization
Unlike third-party modified apps previously associated with the “WhatsApp Plus” name, this reported feature is said to be an official subscription being tested directly inside the standard WhatsApp Messenger app.
The subscription reportedly adds cosmetic and convenience-based features while leaving regular messaging, calling, and status functionality completely free.
According to reports, the goal is to offer extra personalization rather than restricting essential features behind a paywall.
What Features Does WhatsApp Plus Include?
The subscription is expected to include several premium tools and visual customization options.
Reported WhatsApp Plus Features
- 18 custom themes beyond WhatsApp’s standard green interface
- 14 alternate app icons for the home screen
- Premium animated sticker packs
- 10 exclusive call ringtones
- Ability to pin up to 20 chats instead of the current limit
- Advanced controls for chat lists, themes, and notifications
The update appears targeted at users who want a more personalized messaging experience with enhanced visual customization.
Premium Stickers Can Still Be Viewed by Free Users
One interesting detail is that even users without the subscription will reportedly still be able to see premium stickers shared in conversations.
However:
- Only paying subscribers may be allowed to directly download and use those exclusive sticker packs themselves.
This approach could help premium content spread naturally through chats while still encouraging subscriptions.
WhatsApp Keeping Core Features Free
According to reports, the subscription will not affect standard WhatsApp functionality.
Free users will reportedly continue to have access to:
- Messaging
- Voice calls
- Video calls
- Status updates
- Group chats
- Media sharing
- Basic app features
The premium layer appears focused mainly on:
- Personalization
- Appearance
- Extra customization
- Expanded controls
rather than essential communication tools.
How Much Could WhatsApp Plus Cost?
In some European regions, the reported pricing for WhatsApp Plus is around:
- €2.49 per month
- Roughly ₹280 in Indian currency
Pricing is expected to vary depending on:
- Country
- Local taxes
- App Store pricing structures
The subscription reportedly follows a monthly billing model and automatically renews unless cancelled through Apple’s App Store settings.
Some users may also receive limited free trial access before billing begins.
Limited Rollout Currently Underway
The feature is currently being rolled out slowly and remains available only to a small number of users.
Reports suggest:
- The subscription is currently appearing mainly for select iPhone users.
- It has not officially launched in India yet.
- Many users may not see the feature even after updating the app.
If available, the subscription option reportedly appears inside:
- WhatsApp Settings section
The rollout is currently limited to the standard WhatsApp Messenger app and not the WhatsApp Business version.
Android Beta Users May See Early Testing
Although the current rollout focuses mainly on iPhone users, reports indicate that some Android beta users may also eventually receive limited access during testing phases.
However, Meta has not yet officially confirmed:
- A global rollout date
- India launch timeline
- Android expansion plans
- Final subscription pricing
Why Meta May Be Introducing a Premium Subscription
Industry analysts believe the move reflects Meta’s broader strategy to generate additional revenue from WhatsApp without introducing advertisements directly into private chats.
Possible goals behind the subscription include:
- Monetization through optional premium services
- Increased user engagement
- Stronger ecosystem personalization
- Competitive positioning against Telegram and Discord
- More advanced customization tools
The approach allows WhatsApp to maintain its free core experience while offering paid enhancements to users interested in premium features.
Could Compete With Telegram Premium
The new WhatsApp Plus subscription may also position Meta more directly against premium offerings from rival messaging apps.
Platforms such as:
- Telegram
- Discord
already offer subscription-based features including:
- Enhanced customization
- Premium emojis
- Larger uploads
- Better chat management
- Exclusive interface options
WhatsApp Plus appears to follow a similar model focused on personalization and convenience.
No Official India Launch Yet
For Indian users, the biggest question remains availability.
At present:
- WhatsApp Plus is not officially available in India.
- There is no confirmed India launch date.
- The feature is still under limited testing.
India remains one of WhatsApp’s largest markets globally, so industry experts believe the company could eventually expand the feature to Indian users if testing proves successful.
WhatsApp Expanding Premium and AI Features
The reported rollout comes shortly after WhatsApp also introduced several AI-focused business and messaging features in different markets.
Meta has recently been expanding:
- AI-powered business chat tools
- Advanced messaging features
- Multi-language support
- Business automation systems
- Enhanced user personalization
The introduction of a premium subscription suggests WhatsApp may increasingly evolve from a simple messaging platform into a broader digital communication ecosystem with both free and paid experiences.
