Instagram has evolved far beyond a simple photo-sharing app. Today, it serves as a hub for entertainment, news, tutorials, product discovery, and community engagement. While this expansion has helped users explore new content, it has also introduced suggested posts—content recommendations that appear once your regular feed ends or between posts based on Instagram’s algorithm.
These suggested posts are designed to keep users engaged by showing content similar to what they like, comment on, or share frequently. However, not everyone enjoys seeing unfamiliar accounts or random videos in their feed. Many users prefer a cleaner timeline that only includes posts from people they actively follow.
If you’re looking for ways to reduce or hide suggested posts on Instagram, here’s everything you need to know.
What Are Suggested Posts on Instagram?
Suggested posts are recommendations generated by Instagram’s algorithm. They appear when:
- You scroll past all posts from accounts you follow
- Instagram identifies content similar to your activity and interests
These posts may include reels, photos, or videos from accounts you don’t follow but might find interesting based on your behavior.
Why Do Users Want to Turn Off Suggested Posts?
There are several reasons why users may want to limit or hide suggested content:
- Irrelevant recommendations clutter the feed
- Privacy concerns related to content tracking
- Inappropriate or harmful content appearing unexpectedly
- Desire for better control over what appears in the feed
- A need for a minimal and distraction-free experience
While Instagram does not currently allow users to permanently disable suggested posts, it does offer options to hide individual suggestions and train the algorithm over time.
Can Suggested Posts Be Completely Turned Off?
At the moment, Instagram does not provide a setting to fully disable suggested posts across the platform. However, users can:
- Hide individual suggested posts
- Mark content as “Not Interested”
- Avoid similar recommendations in the future
By doing this consistently, Instagram’s algorithm gradually learns your preferences and reduces similar content.
How to Hide Suggested Posts on Instagram: Step-by-Step Guide
Follow these steps to remove unwanted suggested posts from your feed:
Step 1:
Open the Instagram app on your smartphone.
Step 2:
Scroll down your feed until you see a post marked as “Suggested Post.”
Step 3:
Tap on the three vertical dots (⋮) located at the top-right corner of the post.
Step 4:
Select “Not Interested.”
Step 5:
Instagram may ask you to choose a reason. Select the option that best matches your preference.
Once done, Instagram will hide that post and reduce similar recommendations in the future.
How Instagram Uses Your Feedback
Every time you hide a suggested post, Instagram records your preference. Over time:
- Similar content appears less frequently
- Your feed becomes more aligned with your interests
- Irrelevant or unwanted posts are reduced
This feedback system helps users personalize their Instagram experience without completely disabling recommendations.
Final Thoughts
Suggested posts are Instagram’s way of keeping users engaged, but they’re not mandatory to view. While there’s no single switch to turn them off entirely, users can take control by hiding posts they dislike and providing feedback. With consistent actions, your Instagram feed can become cleaner, more relevant, and better tailored to your preferences.
