Opening Facebook now reveals full-screen videos instead of the feed. Meta is testing a new video-first experience for some users. Learn more about this new change.

Facebook Tests Full-Screen Video Experience

The habit of checking the feed first thing on Facebook may change. Meta is testing a new video-first experience on its social media platform, allowing some users to see full-screen videos directly upon opening the app. According to the company, this test will begin later this year, though this change will not be available to all users.

Initially, only a limited number of users will be allowed to participate in this new experience. The company says that people want to see more immersive and visual content. Video on Facebook is no longer just for viewing. People are using it to communicate, build communities, and even make purchases. So, let's explore how the video experience on Facebook will change.

This is how the video experience will change on Facebook

Facebook's head of Meta, Tom Allison, said the company is developing a new experience for users who want to see more video on Facebook. As part of the new test, some people will see a full-screen video as soon as they open the app, though this doesn't mean the old Facebook Feed will be removed. The company's Classic Feed will remain available as a separate second tab. Users participating in the test will be able to switch between the video experience and the old Feed as needed.

Big change as Marketplace celebrates 10 years.

This video test by Facebook comes as Marketplace celebrates its 10th anniversary. According to Tom Allison, Marketplace was born when Facebook noticed that people were already buying and selling goods through Groups. The company has also begun testing a new app called Seller for users who regularly sell goods.

New Seller App for Sellers

The Seller app is being designed specifically for those who frequently sell on Marketplace. It will bring together essential selling tools in one place, including AI-powered listing creation, a unified inbox, inventory management, and performance insights. The Seller app will be integrated with Facebook, allowing sellers to reach buyers and their communities through the same network. The company says its goal is to simplify the selling process for sellers who list a large number of products.