Whirlpool has increased the prices of refrigerators, ACs, and other home appliances by 5%, effective November 1, 2026. The company has made this decision due to rising raw material prices, the depreciating rupee, and rising production costs. Customers will be affected.
Refrigerator, washing machine and AC become expensive again, Whirlpool increases prices by 5%
If you're planning to buy a new refrigerator, air conditioner, or washing machine for your home, your budget may increase now. Home appliance manufacturer Whirlpool of India has increased the prices of all its products by 5 percent.
The new prices increased by the company have come into effect from November 1, 2026. The main reasons behind this decision are said to be the inflation of raw materials, rising production costs and the fall in the value of the rupee.
Why did the company have to increase prices?
According to Whirlpool, geopolitical tensions in the international market have led to a rise in crude oil prices. Furthermore, commodity inflation and a depreciating Indian rupee have also put pressure on the company's costs.
The company stated that new energy regulations related to refrigerators and air conditioners have also increased expenses. Furthermore, investments made in the launch of the Luxermi product range have also impacted the company's margins.
Price hike applicable to all products
Whirlpool of India has increased prices across its entire product portfolio by approximately 5%. This means that customers will have to spend more than before to purchase various home appliances from the company. This increase will also impact the company's other products, including refrigerators and air conditioners. The company has taken this step at a time when appliance purchases are expected to increase during major festivals like Diwali.
14% increase in company revenue
Whirlpool of India reported consolidated revenue of ₹1,873 crore for the September quarter, up 14% from the same period last year. Consolidated EBITDA was ₹40 crore and profit before tax (PBT) was ₹34 crore.
Other companies have also increased prices.
Prior to Whirlpool, several electronics and home appliance manufacturers also increased their product prices in October. These companies increased the prices of air conditioners, LED TVs, and washing machines, among other items, by 5 to 8 percent. The main reasons for this were the high prices of copper, steel, aluminum, and crude oil-related products.
